The UEFA has formally joined forces with the Alliance for Creativity and Entertainment (ACE), marking a significant advancement in the fight against illicit activities in the realm of football broadcasting. This collaboration positions UEFA as the inaugural major sports organization to become part of this coalition, which has been combatting piracy for decades through its headquarters in the United States.
ACE, led by the Motion Picture Association, has long been engaged in curtailing piracy, including more recent infringements related to sporting events. The alliance with UEFA serves to reinforce their collective efforts, particularly in safeguarding valuable football content from unauthorized distribution.
Strategic Implications of UEFA’s Alliance with ACE
Guy-Laurent Epstein, the Executive Director of Marketing at UEFA, underscored the significance of this affiliation by stating that the integration of UEFA into ACE symbolizes a landmark moment within their comprehensive strategy to protect intellectual property. This move not only exemplifies the commitment of football’s governing bodies to uphold the integrity of their content but also enhances the global scope of anti-piracy measures.
By aligning with ACE, UEFA leverages the extensive experience and technological resources of an organization that has dedicated decades to suppressing unauthorized access and distribution of creative works. The partnership anticipates curbing the proliferation of illegal streams and broadcasts that undermine the value and reach of official football transmissions.