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Juventus have activated a €4.8 million option to secure Jeremie Boga permanently following his loan spell, during which he netted four goals in 16 appearances. This signing represents the first significant move under the club’s new CEO, Giovanni Carnevali, who is simultaneously managing several critical aspects of the club’s strategy amid a challenging period.
After missing out on qualification for the 2026-27 UEFA Champions League, Juventus find themselves reassessing their financial and sporting priorities. Carnevali has engaged with the club’s accountants to evaluate the UEFA settlement and budget implications, a process that will shape transfer and contract decisions moving forward.
Transfer Market Moves and Squad Management
Among the pressing matters on Carnevali’s agenda are contract talks for defender Gleison Bremer, whose release clause stands at €58 million, and the renewal negotiations for striker Dusan Vlahovic. Meanwhile, the club is actively exploring potential additions, with reports linking Juventus to Brahim Díaz of Real Madrid. The Espagnol midfielder is reportedly favored by head coach Luciano Spalletti to fill the trequartista role, and pressure is mounting to finalize a deal.
On the departures front, Juventus plan to offload winger Edon Zhegrova after a difficult season hampered by injury, which limited him to just 366 minutes on the pitch without contributing goals or assists. Turc clubs Trabzonspor and Beşiktaş have expressed interest, with the asking price set between €12 and €15 million. Negotiations with his agent are underway, and offers are anticipated soon.
With the reunion of former Sassuolo colleagues Carnevali and Boga, Juventus aim to revitalize the player’s career while navigating a transition phase that demands careful financial and sporting decisions. The club’s forthcoming transfer activities and contract negotiations will be crucial in defining their competitive outlook for the upcoming season.
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