Apple has officially announced the date for its upcoming keynote event, scheduled for Wednesday, September 9, 2026, at 1:00 p.m. ET / 10:00 a.m. PT. The event will be held at the Steve Jobs Theater at Apple Park in Cupertino and is expected to unveil the next generation of iPhones under the evocative slogan, “Surprise and Shine.” Rumors suggest the launch will mark a historic moment with the introduction of the company’s first-ever foldable iPhone.
New Leadership and Product Launches
This keynote will be particularly significant as it will be the first under the leadership of John Ternus, who recently took over the reins following the departure of former CEO Tim Cook. Anticipation is high for the reveal of the new iPhone 18 Pro and iPhone 18 Pro Max, which are set to be Apple’s most advanced devices to date. Meanwhile, the standard iPhone 18, along with the iPhone 18e and a new iPad Air, are expected to be launched in the first quarter of 2027.
Although Apple has maintained strict secrecy regarding the details of these upcoming devices, leaks have hinted at new features that aim to elevate the user experience. The tech community is closely watching to see how the foldable iPhone will integrate into Apple’s product lineup and whether it will redefine the smartphone market.