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Reports have emerged indicating that Nvidia may be ceasing production and sales of the GeForce RTX 5090 graphics cards, including the RTX 5090 D variants. These cards, powered by the GB202 GPU, were launched earlier this year to considerable acclaim and quickly became highly sought after by enthusiasts, with prices soaring from an initial $2,000 USD to upwards of $5,000.
Leakers @honzing2020 and @Zed__Wang have revealed through social media channels, as reported by Tom’s Hardware, that Nvidia has reportedly halted the distribution of the GB202 processors for consumer-grade GeForce RTX 5090 series add-in cards. Instead, these processors are expected to be redirected toward data center and professional-grade products. Such a shift would leave the recently unveiled 24GB GeForce RTX 5080 as the most powerful consumer graphics card available, with the 16GB version of the RTX 5080 also rumored to be discontinued.
A strategic economic shift
This potential decision aligns closely with Nvidia’s growing emphasis on professional computing and AI-focused hardware. By allocating the GB202 chips to data center applications, Nvidia could capitalize on higher profit margins and meet the increasing demand for AI and enterprise-grade solutions, rather than competing solely in the consumer gaming sector.
If confirmed, the discontinuation of GB202-based GeForce products would effectively reduce overlap and competition within Nvidia’s own product lineup, possibly streamlining their offerings to better serve distinct market segments. For consumers, this means owning the most powerful PC graphics card may become a more challenging—and costly—endeavor.
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