Nintendo is set to expand the reach of The Legend of Zelda beyond the realm of video games through a newly announced multi-year licensing partnership with Hasbro. This collaboration will bring officially licensed action figures and collectibles to fans, with the first wave of products slated for release in 2027.
However, enthusiasts will not need to wait until next year for a glimpse of what’s in store. The initial selection of six-inch, highly detailed, poseable action figures will be unveiled at San Diego Comic-Con 2026, scheduled from July 23 to July 26. This event marks the official debut of Hasbro’s new collectible line based on the beloved franchise.
First Look at San Diego Comic-Con
While Hasbro has yet to confirm the specific characters featured in the inaugural set, speculation points to franchise icons such as Link, Princess Zelda, and the notorious antagonist Ganondorf as likely candidates to headline the collection. These figures are expected to capture the essence of the series’ well-known characters with intricate design and articulation, appealing to both longtime fans and collectors alike.
The partnership underscores the enduring popularity of The Legend of Zelda series, which has engaged audiences for decades with its rich storytelling, memorable characters, and immersive world. As Hasbro’s president of toys and board games, Billy Lagor, remarked, the franchise’s legacy continues to inspire new creative ventures that resonate with fans across generations.