Starting today, August 18, 2026, Peacock has implemented price increases across all three of its subscription tiers for new and returning customers. Current subscribers will experience the new pricing beginning with their first billing cycle on or after September 17.
The streaming service’s adjustment reflects the ongoing escalation in streaming costs industry-wide and represents Peacock’s fourth consecutive year of subscription price hikes. This move aligns with a broader pattern where platforms strive to enhance financial viability amid fierce streaming competition.
Details of Peacock’s new subscription pricing
- The Select plan, which carries notable limitations such as no access to live sports or Peacock Originals, will rise from $7.99 to $8.99 per month.
- The Premium tier, offering full catalog access with advertisements, will increase from $10.99 to $12.99 monthly.
- The Premium Plus plan, which removes most advertisements, will jump from $16.99 to $19.99 per month.
This pricing update follows Comcast’s recent announcement that Peacock has reached profitability, a significant milestone since the service’s launch. The latest fee adjustments appear geared toward sustaining this financial progress as Peacock navigates an increasingly competitive streaming environment.