Brentford Football Club has announced an extension of their kit rollover policy, maintaining the same team jersey designs through the 2026-2028 seasons. Alongside this decision, the club has committed to freezing kit prices, aiming to keep shirts affordable for supporters.
After securing a respectable ninth-place finish in the 2025/26 Premier League campaign, Brentford will kick off their new season against Tottenham Hotspur on 22 August 2026. This approach to kit pricing stands in marked contrast to that of other Premier League clubs, notably Newcastle United, who have opted to increase their kit prices for the 2026/27 season.
Strategic Pricing to Engage Fans
By extending the current kit design for two additional years and preserving price points, Brentford demonstrate a clear commitment to supporter accessibility and loyalty. This move not only simplifies purchasing decisions for fans but also signals a consumer-friendly stance amid rising costs elsewhere in the league.
As the 2026/27 season approaches, the club’s strategy could strengthen ties with its fanbase by offering consistency and value, contrasting with competitors who pursue higher revenues through increased merchandise pricing.